The UX Designer Who Decodes Human Behavior
Hi there! I’m Mehtab BadwalI don't just design interfaces—I design for the invisible psychology that drives every click, scroll, and decision.
Currently designing enterprise networking solutions at HPE Aruba Networking • 6+ years • San Diego
Work
Checkout some selected projects I’ve worked on, which have helped me shape and improve my design skills.
HPE: An enterprise tool to streamline customer success management for complex B2B premium accounts.
CSMs and super users spent significant time navigating between related premium accounts, hindering efficient customer management and limiting visibility into enterprise-wide engagements.
Stealth Startup: A SaaS application to supercharge financial research powered by AI.
Financial analysts spent approximately 30 hours weekly on manual data parsing, hindering timely investment decisions and limiting access to critical market metrics.
Fluidra: A service app streamlining pool professionals’ work.
Service technicians have only 40-60 minutes per pool appointment, but a cluttered app slowed their on-site work by burying critical features under poor information architecture.
Fluidra: A one-stop shop to find all rewards, services and solutions.
Pool Professionals juggled two separate logins to access rewards and professional tools, wasting time on duplicate workflows and creating frustration with disconnected data.
H&H: Your Pet's Health Hub in the Palm of Your Hand!
Launch a new smart pet crate brand from scratch, requiring comprehensive website and app design to showcase innovative features and drive pre-orders.
Also exploring: The intersection of psychology and UX design at Mind Meets Design where I write about human behavior, consciousness, and digital experiences.
My Design Philosophies
🧠Psychology First Design
Understanding the 'why' behind every user action
I design for the invisible mental models that drive behavior, not just what users say they want
⚡ Elegant Complexity
Making the complex feel simple
Enterprise solutions don't have to feel complicated—they just need to understand how experts think.
🤝 Collaborative Intelligence
Collective insights create breakthrough experience
The best solutions emerge when diverse perspectives unite around user psychology.
🔬 Evidence Based Iteration
One thoughtful iteration at a time
Every design decision backed by user psychology research and behavioral data.
🎯 Strategic Design Leadership
Transforming user insights into competitive advantage
I don't just solve design problems—I identify opportunities that drive product strategy and create measurable business differentiation.
đź“Š Business Impact Driven
Design decisions that move metrics
Every interface choice backed by clear business goals—whether it's increasing conversions, reducing support tickets, or improving retention.