Mehtab Badwal
Hey, I’m
The UX Designer Who Decodes Human Behaviour
I don't just design interfaces—I design for the invisible psychology that drives every click, scroll, and decision.
Currently at HPE Aruba Networking
San Diego
Featured Projects
Over the span of 6 years, I've been designing solutions for businesses across various areas within Automation, Enterprise Networking, AI Solutions, SaaS, E-Commerce, Fintech, and Healthcare.
May 2024・Stealth Startup・Product Design I Design System・B2B I SaaS I D2C I Fintech I Conversational AI
A SaaS application to supercharge financial research powered by AI.
Working with financial data analyst experts I created the visual foundations, interactions and experience for a suit of AI-powered tools.
2023 - 2024・Fluidra・UX/UI Design・B2B I Service I Dashboard
A service app streamlining pool professionals’ work.
Revamped the Fluidra Pro B2B app to enhance user engagement by streamlining functionality and modernizing the interface for a better professional user experience.
2022・H&H Solutions・Product Design I Design System・B2C I Ecommerce
Your Pet's Health Hub in the Palm of Your Hand!
An Ecommerce website and app that offers the "Smart Pet Crate," an innovative crating solution that combines convenience, safety, and technology for pet owners. This product enhances pet care by integrating health monitoring features and ease of use.
Feb 2023・Fluidra・UX/UI Design I Design System・B2B I Dashboard I Onboarding
A one-stop shop to find all rewards, services and solutions.
Seamlessly integrated Fluidra's rewards program into the Fluidra Pro B2B app and web platform, delivering a unified single sign-on experience for access to the complete suite of pool professional services and solutions.
Also exploring: The intersection of psychology and UX design at Mind Meets Design where I write about human behavior, consciousness, and digital experiences.
🧠 Psychology First Design
Understanding the 'why' behind every user action
I design for the invisible mental models that drive behavior, not just what users say they want
⚡ Elegant Complexity
Making the complex feel simple
Enterprise solutions don't have to feel complicated—they just need to understand how experts think.
My Design Philosophies
🤝 Collaborative Intelligence
Collective insights create breakthrough experience
The best solutions emerge when diverse perspectives unite around user psychology.
🔬 Evidence Based Iteration
One thoughtful iteration at a time
Every design decision backed by user psychology research and behavioral data.
🎯 Strategic Design Leadership
Transforming user insights into competitive advantage
I don't just solve design problems—I identify opportunities that drive product strategy and create measurable business differentiation.
📊 Business Impact Driven
Design decisions that move metrics
Every interface choice backed by clear business goals—whether it's increasing conversions, reducing support tickets, or improving retention.