Hey, I’m

Mehtab Badwal

The UX Designer Who Decodes Human Behaviour

I don't just design interfaces—I design for the invisible psychology that drives every click, scroll, and decision.

Currently at HPE Aruba Networking I San Diego

Featured Projects


Over the span of 6 years, I've been designing solutions for businesses across various areas within Automation, Enterprise Networking, AI Solutions, SaaS, E-Commerce, Fintech, and Healthcare.

May 2024Stealth StartupProduct Design I Design SystemB2B I SaaS I D2C I Fintech I Conversational AI

A SaaS application to supercharge financial research powered by AI.

Working with financial data analyst experts I created the visual foundations, interactions and experience for a suit of AI-powered tools.

Enter Password

2023 - 2024FluidraUX/UI DesignB2B I Service I Dashboard

A service app streamlining pool professionals’ work.

Revamped the Fluidra Pro B2B app to enhance user engagement by streamlining functionality and modernizing the interface for a better professional user experience.

Case Study

2022H&H SolutionsProduct Design I Design SystemB2C I Ecommerce

Your Pet's Health Hub in the Palm of Your Hand!

An Ecommerce website and app that offers the "Smart Pet Crate," an innovative crating solution that combines convenience, safety, and technology for pet owners. This product enhances pet care by integrating health monitoring features and ease of use.

Case Study

Feb 2023FluidraUX/UI Design I Design SystemB2B I Dashboard I Onboarding

A one-stop shop to find all rewards, services and solutions.

Seamlessly integrated Fluidra's rewards program into the Fluidra Pro B2B app and web platform, delivering a unified single sign-on experience for access to the complete suite of pool professional services and solutions.

Case study

Also exploring: The intersection of psychology and UX design at Mind Meets Design where I write about human behavior, consciousness, and digital experiences.

explore mind meets design

🧠 Psychology First Design

Understanding the 'why' behind every user action

I design for the invisible mental models that drive behavior, not just what users say they want

⚡ Elegant Complexity

Making the complex feel simple

Enterprise solutions don't have to feel complicated—they just need to understand how experts think.

My Design Philosophies


🤝 Collaborative Intelligence

Collective insights create breakthrough experience

The best solutions emerge when diverse perspectives unite around user psychology.

🔬 Evidence Based Iteration

One thoughtful iteration at a time

Every design decision backed by user psychology research and behavioral data.

🎯 Strategic Design Leadership

Transforming user insights into competitive advantage

I don't just solve design problems—I identify opportunities that drive product strategy and create measurable business differentiation.

📊 Business Impact Driven

Design decisions that move metrics

Every interface choice backed by clear business goals—whether it's increasing conversions, reducing support tickets, or improving retention.