Mehtab Badwal
Designer. Behaviorist. Builder.
Behavior doesn't lie. I build from there.
I've spent 6 years asking why people do what they do inside complex products — and building from that answer. The context changes. Human behavior doesn't.
Enterprise Systems
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AI Products
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0→1 Builds
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Legacy Redesign
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Mobile iOS/Android
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Design Systems
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Behavioral Research
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Vibe Coding
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Enterprise Systems · AI Products · 0→1 Builds · Legacy Redesign · Mobile iOS/Android · Design Systems · Behavioral Research · Vibe Coding ·
Work that started with behavior
Selected work across Enterprise, AI, and 0→1 — built from understanding people first.
HPE: From Menu-Driven to Intelligent Conversations
Reduced agent escalations by 32% by redesigning a rigid menu-based chatbot into a conversational AI system — improving support efficiency and lowering operational support costs.
HPE: Building Account Visibility from Zero for Enterprise CSM Teams
CSMs went from managing 20+ accounts across dozens of screens to one unified view — 75% fewer clicks, hours saved every week.
Stealth Startup: An AI Research Tool for High-Stakes Financial Decisions
Financial analysts were losing 30 hours a week to manual data parsing. We rebuilt that workflow around AI — cutting extraction time by 85%.
Fluidra: A Field Service App Built Around How Technicians Actually Work
Technicians had 40–60 minutes per appointment and an app that buried everything they needed. Redesigned the information architecture around the field — not the system.
From the people I've built with
“She notices the friction points that others overlook and finds ways to make interactions feel more natural.”
Navya Nayaki Yelloji
Senior Product Manager · HPE
“Her proactive approach consistently moved projects forward, especially when navigating complex system models with varied user goals.”
Geoffrey Pay
Lead Product Designer · HPE
“Her ability to translate complex user requirements into seamless UI designs was impressive and significantly enhanced the user experience.”
Brian Liss
Lead Engineer · Fluidra